MODULE 2 — Defining a Real Problem
Lesson 2.1: What a Real Problem Looks Like
A real problem has four properties:
- Specific – Happens to a defined person
- Frequent – Occurs repeatedly
- Costly – Wastes time, money, or energy
- Emotionally Charged – Causes frustration or anxiety
If all four are not present, urgency will be weak.
Lesson 2.2: Problem Statements That Matter
A strong problem statement follows this structure:
“[Specific user] struggles with [specific task] because [constraint], resulting in [cost].”
Example:
“Freelance designers struggle to track billable hours accurately because they switch between tools, resulting in lost income.”
If your problem statement feels generic, your solution will be too.
Exercise (Do This Now):
Write your problem statement.
If you cannot do it in one sentence, stop and refine.