MODULE 5 — Growth Before You’re Ready Is Not Growth
Lesson 5.1: Growth Requires Stability
Growth amplifies what exists.
If what exists is:
- Confusion
- Weak retention
- Operational fragility
Growth accelerates collapse.
Lesson 5.2: The Growth Readiness Test
You are not ready for growth if:
- Users need explanation to see value
- Retention decays quickly
- Support load scales linearly
- Founders are constant bottlenecks
Growth should strain systems—not reveal their absence.
Lesson 5.3: Systems Before Scale
Before growth, ensure:
- Repeatable acquisition
- Predictable activation
- Measurable retention
- Clear ownership
Without systems, growth becomes chaos.