MODULE 5 — Growth Before You’re Ready Is Not Growth

Lesson 5.1: Growth Requires Stability

Growth amplifies what exists.

If what exists is:

  • Confusion
  • Weak retention
  • Operational fragility

Growth accelerates collapse.


Lesson 5.2: The Growth Readiness Test

You are not ready for growth if:

  • Users need explanation to see value
  • Retention decays quickly
  • Support load scales linearly
  • Founders are constant bottlenecks

Growth should strain systems—not reveal their absence.


Lesson 5.3: Systems Before Scale

Before growth, ensure:

  • Repeatable acquisition
  • Predictable activation
  • Measurable retention
  • Clear ownership

Without systems, growth becomes chaos.

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