Entrepreneur Edge

Passion is often celebrated as a prerequisite for entrepreneurship.
In practice, it is neutral. Sometimes dangerous.

The Problem With Passion

Passion narrows perception.

Founders who are deeply attached to their solution:

• Hear feedback as resistance
• Interpret disinterest as ignorance
• Persist when adaptation is required

What begins as commitment quietly becomes rigidity.

Signal vs Noise

Markets speak through behavior, not compliments.

• Usage is signal
• Retention is signal
• Payment is signal

Praise without action is noise.

A founder who cannot emotionally tolerate negative signal will systematically ignore it—until the runway ends.

Productive Detachment

Strong founders care deeply about outcomes, not artifacts.

They are willing to:

• Kill features
• Pivot positioning
• Abandon entire ideas

Detachment is not apathy.
It is allegiance to truth over identity.

A Better Question

Instead of asking:

“Do I believe in this?”

Ask:

“What evidence would convince me to stop?”

If the answer is “nothing,” passion has already become a liability.