Hiring is often framed as growth.
In early startups, it is usually risk transfer.
Hiring Too Early
Founders hire early to:
- Reduce workload
- Appear legitimate
- Move faster
But early hires amplify ambiguity.
Without clarity:
- New hires invent roles
- Founders manage instead of build
- Burn rate rises without leverage
People do not solve unclear problems.
They multiply them.
Hiring Too Late
Delaying hires creates a different failure:
- Founders become bottlenecks
- Quality degrades
- Opportunities are missed
The company stalls—not from lack of demand, but from lack of capacity.
The Right Question
Do not ask:
“Can we afford to hire?”
Ask:
“What decision or process breaks without this role?”
Hire when:
- A repeatable task exists
- The cost of founder involvement exceeds the cost of delegation
- Outcomes are measurable
Hiring Is Design
Every hire hardens structure.
If you do not intentionally design roles, culture will design itself—often poorly.

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